Gwelo Verify: A New Technology to Counteract Counterfeiting in the Aesthetic Market
The aesthetic industry has witnessed unprecedented growth in recent years, driven by an increasing demand for cosmetic procedures and beauty-enhancing products. However, this surge in popularity has also given rise to a darker side of the industry – counterfeiting. Counterfeit aesthetic products, ranging from injectables to skincare items, have infiltrated the market, posing significant risks to patient safety and overall industry integrity. Recent studies suggest that the percentage of counterfeit aesthetic products in the market has reached alarming levels, with estimates ranging from 10% to 30% of all products sold. The underground market for counterfeit beauty products is thriving, fueled by the allure of quick profits and a lack of stringent regulations. Magpie Concept is set to revolutionise the fight against counterfeiting in the aesthetic industry. The company is launching Gwelo Verify, a groundbreaking solution aimed at ensuring the authenticity of aesthetic products. Gwelo Verify employs advanced technologies and secure tracking mechanisms to authenticate products, offering a robust defence against the infiltration of counterfeit items. Patient Impact: Industry Challenges: